It’s not always good to be the first. But, when it comes to media, it usually is. The Blox team, ‘AKA media mavericks with cheek’, has been the first when it comes to being a creative force in modern digital media in The Bronx, New York. The first to introduce a barrage of videos on various topics and with local talent. The first to present motion graphics, green screen shenanigans, and run & gun style of filming. The first to go live on social media and the first to be live on FB for 24-hours. We were the first, and still the only, to push the envelope with disruptive content that represents the local demographics by, well, telling it like it is. We’re also the first to use conceptualized creative content to promote businesses, organizations, and events.
We see you following our steps, wink wink.
Do you think super creative videos, edgy graphic campaign, and ballsy activations, all created by local talent is going to be useful in promoting your interest? Well, first of all – YES! But, since you asked; Here’s a case study from our collaboration with The Bronx Brewery on the Summer Done Right event series in July-august 2017.
The conversation with the marketing team at the Brewery revealed the need to je ne sais quoi – more Bronxness and more revenue. So the way we approached that was by addressing the following:
- Increase pre-sale numbers
- Increase participation & engagement
- Be clear on the details by addressing issues such as commute and ticket price
- Enhance diversity and no pretentiousness
- Blast up the Dope level AF
- Introduce top level local talent
- Bring top local vendors
The good people at The Bronx Brewery are great partners, and once the ‘story’ was in line with their M.O, they had an entirely open mind on our unique ‘BLOX’ style of execution. And, so it begins. (the below is a mere selection – we’ve actually made more than 20 videos, created over 150 graphics, and took more than 3000 pictures.)