Picture a pair of Caribbean islands right off the coast of Venezuela. Fertile soil, tropical climate, lush rolling hills crowded with row after row of cacao trees. Trinidad and Tobago make up one of 15 countries around the world that produce high-quality cacao.

Dominic, Nicolas and Daniel Maloney, co-owners of Sol Cacao, grew up there—and even years after moving to New York City during their primary school years, they still have cacao pumping through their veins. Recognizing that the abundance of pure chocolate they had known in Trinidad wasn’t readily available here in the U.S., they created a chocolate company that combined their interest in nature, health and agriculture.

Walking into their production facility in Port Morris on a recent Saturday morning, it’s apparent that, while bare, it holds endless potential waiting to be unearthed. A makeshift roaster sits prominently in the large open space, and the smell of roasting cacao vaguely resembles the scent we all know to be chocolate.


Chocolate Bars
Chocolate Bars at Sol Cacao

“There aren’t as many machine options for chocolate making, especially compared to the coffee industry,” says Dominic Maloney, “We’re, like, 30 years behind them.” Dominic oversees the daily operations at Sol Cacao. He shows off their roaster, one that looks more like an invention from Honey, I Shrunk the Kids than a state-of-the-art machine. “There are a lot of people experimenting, creative people, trying out new things,” he continues, his love for the craft apparent as he proudly takes us through the creative process. “There’s no blueprint for chocolate yet.”


After the whole beans are roasted, they’re tossed into the makeshift machine and are agitated to remove the outer husk and shell, spouting out cocoa nibs. The nibs are then ground with raw cane sugar for 48 to 72 hours, tempered, molded into perfect bars, wrapped in gold foil and placed lovingly into a linen paper wrapper, all done by hand.

The health properties of chocolate also played a role in the creation of their family business, as they all maintain a vegetarian lifestyle. This aspect of the business has been particularly significant to Nicolas Maloney, a registered nurse and “visionary” at Sol Cacao. “Food plays an important part of your life, from when you’re young to very old,” he says. “It’s important to put healthy things in your body.” Cacao in its pure form contains heart-healthy anti-inflammatory properties and flavonoids.

But don’t think you can just pick up any bar at your local drug store and call it a “super food.” Most mass-produced chocolates are loaded with fillers, stabilizers, palm oil, preservatives and chocolate flavorings, rather than the real-deal beans.

Currently, Sol Cacao offers three single-origin bars, from Peru, Ecuador and Madagascar. The result is dark and smooth; it melts to a thick velvet coating in your mouth—decadent and complex, slightly bitter, sour and a touch sweet. Each bar has a different flavor profile—that’s the beauty of a single-origin product: the purity of the beans and the ability to taste the distinct notes of each strain of cacao, flavored by its native soil. All are vegan and full of said health benefits.

Sol Cacao chocolate bars
Sol Cacao chocolate bars, photo by Alex Rivera

Read more about Sol Cacao at Edible Bronx 




eclipseI can't believe I missed the jaw-dropping beauty of the solar eclipse; then I thought it wouldn't be a big deal. I was wrong; everyone was talking the life changing event. My cousin was blowing my phone away with text messages with pictures of the eclipse and my Facebook friends posting online Solar Eclipse 2017 Facebook Post. The eclipse surfaced yesterday in North America at approximately at 3 o'clock in the afternoon with other states capturing the moment during the hour span. Our famous newspaper, The New York Times posted a few pictures of the eclipse




eclipseHow important is the Solar eclipse? According to Roger Schlueter, it's critical. His article, "Yes, the eclipse is a big deal, This is why" listed in the Answer Man column of Belleville (BND).

Q: For the past few weeks I’ve heard everybody yapping eclipse this and eclipse that. The moon passes in front of the sun. Big deal. Tell me, oh great Answer Man, does it make any difference?

A: As a matter of fact, it can, oh dubious party pooper. We’ve come a long way from the days when terrified primitive societies banged drums and shook rattles to scare off the evil monsters that were suddenly devouring the sun at midday. Far from a biblical omen of doomsday (Amos 8:9, among others), this simple yet awe-inspiring alignment of earth, moon, and the sun has produced several discoveries that have helped reshape our scientific knowledge. As early as 500 B.C., the Greek philosopher Anaxagoras used eclipses to conclude that the sun had to be farther away from Earth than the moon, but let me give you two more recent examples. (Schlueter 2017)

Apparently, I missed my chance to see this once in a lifetime of the solar eclipse.
Did you see the solar eclipse? If so share your experience and pass it along to your children and grandchildren





It’s not always good to be the first. But, when it comes to media, it usually is. The Blox team, 'AKA media mavericks with cheek', has been the first when it comes to being a creative force in modern digital media in The Bronx, New York. The first to introduce a barrage of videos on various topics and with local talent. The first to present motion graphics, green screen shenanigans, and run & gun style of filming. The first to go live on social media and the first to be live on FB for 24-hours. We were the first, and still the only, to push the envelope with disruptive content that represents the local demographics by, well, telling it like it is. We’re also the first to use conceptualized creative content to promote businesses, organizations, and events.

We see you following our steps, wink wink.

Do you think super creative videos, edgy graphic campaign, and ballsy activations, all created by local talent is going to be useful in promoting your interest? Well, first of all - YES! But, since you asked; Here’s a case study from our collaboration with The Bronx Brewery on the Summer Done Right event series in July-august 2017.

The conversation with the marketing team at the Brewery revealed the need to je ne sais quoi - more Bronxness and more revenue. So the way we approached that was by addressing the following:

  1. Increase pre-sale numbers
  2. Increase participation & engagement
  3. Be clear on the details by addressing issues such as commute and ticket price
  4. Enhance diversity and no pretentiousness
  5. Blast up the Dope level AF
  6. Introduce top level local talent
  7. Bring top local vendors

The good people at The Bronx Brewery are great partners, and once the ‘story’ was in line with their M.O, they had an entirely open mind on our unique ‘BLOX’ style of execution. And, so it begins. (the below is a mere selection - we've actually made more than 20 videos, created over 150 graphics, and took more than 3000 pictures.)

Tae Does it right from Round Seven on Vimeo.

Percocet from Round Seven on Vimeo.

Future BXB from Round Seven on Vimeo.

Basta does Summer Right from Round Seven on Vimeo.

Bxb Harlem from Round Seven on Vimeo.

Dj Menyu from Round Seven on Vimeo.

Lord finesse from Round Seven on Vimeo.

2nds from Round Seven on Vimeo.








In conclusion. Know the value of BRANDED CONTENT, and make sure to upgrade your online visibility. And, hit us up for GOOD TIMES...



Orchard Beachbeach was once considered "The Riviera of New York City." Over the last few decades,  it's been known more for its trash, unpleasant smell, and dirty water than it is the only beach in The Bronx. Over the last few years, that perspective is changing again, however. That can be credited to  J. Lo's famous return to the Bronx in 2014, where she performed on the beach and brought out Fat Joe & Ja Rule and to the Borough President's office hard work of producing more family-friendly events, such as the Summer Music 2017 event and the Bronx Concert Summer Series.


BeachBut is it enough to change the minds of people who vowed they would never step foot there? No, that's what heroes are for. That's why we called our favorite hero, Richard Washington (aka HQ)  to throw his suit back on and take his unknown powers down to the beach and speed up the clean-up process. We were all surprised when he found the new special power of... SALSA!








One of the hardest parts of being in a relationship is figuring out how to end it—cause let's be real, not all relationships are meant to last. If that were the case, I’d be married already {SPOILER} I’m single as fuck.

New Yorkers—we have no chill, but at the same time embody all that is cool—Jay-Z said it best “like Che Guevara with bling on” we’re complex. In cities densely populated like our beloved NYC, it’s hard to do anything in private, I mean, people groom themselves and eat seven-course meals while riding the subway, why should your relationship be any different. If you can make out on a park bench, you can break up in public.

So you’re ready to end it. Where do you break it off? Now, I don’t condone public dumping per say, but if I did, this is how (and where) I would do it.


Johnnys Reef Restaurant
Johnny's Reef

Johnny’s Reef

2 City Island Ave, Bronx, NY
It’s busy, like very very busy; you might be thinking this is not a public dumping attribute—it is, no one wants to cause a scene. No fuss, no muss. Plus, who can get mad while drinking cold beer and frozen daiquiris from a plastic cup, all while eating a basket full of fresh fried seafood, topped off with views of the Long Island Sound and the Throggs Neck Bridge? Nobody! It’s fucking perfect. Good for a first date, great for a last date. Only hiccup here is the lack of public transportation, either come separately or think ahead and get yourself an Uber at least 10 minutes before breaking it off, you don’t want to linger after this one.



Jake’s Steakhouse

6031 Broadway, Bronx, NY

This is a special one, it’s not super public and it’s sure as hell not cheap—but this is a good way to end a more significant relationship, a last hoorah if you will. Linen tablecloths and delicious steakhouse fare (try the Bacon Salad, yum!). Enjoy one final night together and reminisce about the good ol’days. Ask for the check, pay the bill (you owe your non-significant other that much) and run, don't walk, out the door.





Dancing Crane Cafeteria at The Bronx Zoo

2300 Southern Blvd, Bronx, NY 

I love everything about this breakup scenario; it’s riddled with delicious irony. Spend the day (okay, like an hour) walking around the beautiful zoo grounds. Take in views of the exotic animals held in captivity, all the while relishing in the fact that in a matter of hours, you’ll be free. Top of the day with a trip to the cafeteria—the magnificent symphony of children crying and throwing tantrums will mask the fit occurring opposite you. This is a breakup fit for the drama queen/king in your know who you are.




Pancakes with syrup

Royal Coach Diner

3260 Boston Rd, Bronx, NY

A diner? Yes, a diner. Open 24 hours a day, seven days a week, Royal Coach has a booth waiting for you anytime the mood strikes. Food is way better than your average diner, like way, way better, so it’s not an insult to bring someone here, at all, regardless of your current relationship status. Plus, breakfast for dinner can ease even the heaviest of hearts. Give me a short stack STAT. 




Iced Mocha Latter

Mon Amour Coffee & Wine

234 W 238th St, Bronx, NY 

The morning after a breakup. The ultimate fucked up way to break up with someone. You wake up full of regret and just can’t go another day being tied down, so you walk together to your local coffee shop. This one is all about the execution; it must be done at a classy joint to take away a bit of the sleaze you're about to sling at your not-so-loved one. Mon Amour is perfect—it’s all about the ambiance; brick walls, Parisian flare, AMAZING pastries and great coffee. Though, I’d direct your other half towards one of their delicious iced beverages; it’ll hurt less. You also might want to change your number.



In an age when most relationships play out via social media, it’s come to a point where public breakups are almost expected. So, there you have it, five very different locations for all your dumping needs. I didn't do it, but if I did, these are by far my favorite places to break up with someone in the comfort of the public eye.


Have you ever dumped someone in public, or been dumped? Tell us where!




The Bronx Brewery’s Summer Done Right Series has been off to a hot start. The first 2 parties, on June 24th and July 22nd respectively, saw hundreds of attendees from New York City and the surrounding areas come through The Backyard for an all day festival of music, community, culture, food, and beer. Attendees enjoyed a lineup of live performances including a headlining set both nights from Lord Finesse who curated the recurring lineup of DJ’s and bands. The music wasn’t the only reason to spend a full day in The Bronx Brewery’s Port Morris Backyard - there was plenty to eat including Harlem’s own Dinosaur Barbecue, local food truck Mott Haven On The Go, and the soon-to-open fresh juice purveyor, Born Juice.  Entertainment was MC’ed by local media company Blox TV, who joined The Bronx Brewery as a partner for the event. They brought several hosts, who took turns entertaining the crowd before and after performances with comedy bits, beer-selfies and experiential activations that lasted throughout the day portion of the event. When the sun fell behind the train tracks, a completely different scene took hold directly in front of the DJ booth, where Nina Azucar first, and then Lord Finesse turned the scene into an old school Boogie Down.  The event series (unfortunately) comes to a finale on August 12th, when we will see much of the same in The Bronx Brewery Backyard - only with better music, more food, the same great beer and more summertime experiences that you’ll have to come to find out. You can get more information and buy presale tickets at where you can grab $10 tickets rather than waiting it out for the $15 ones sold at the door.



Let’s travel “Up the Blox”!

Tyler “PSwitch” Dow and TheBLOX TV are headed to The Bronx Brewery’s OPENING DAY PARTY!

Check out, this “lit” party with great vibes, live music, beer, and pizza!